BIC is launching a new communication campaign to remind the public that more than 70% of BIC products chosen by French consumers are made by BIC in its own French factories.

A survey carried out in France in February 2012 , shows that more than 6 consumers out of 10 do not know that BIC produces mainly in France, even though 9 out of 10 think that producing in France is positive.

By questioning generally accepted ideas: “Is it a challenge to produce in our regions?” “Is it a challenge to use products manufactured in France?”, BIC says it is remindiing the public that maintaining manufacturing in France is possible as long as there is a constant improvement of the production tool and highly qualified personnel.

The campaign shows the brand’s core products such as the BIC Cristal pen, the BIC 4 Colors pen, the BIC lighter and coloring products, all of them manufactured in France.