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18.06 09:02:42

BIC Official Supporter of the Tour de France 2012 - France

After being part of the Publicity Caravan at Le Tour de France in 2011, BIC is back in 2012 as the Official Supporter of the 99th Tour de France.

 

From 30th June to 22nd July 2012, with a crowd of 12 million Tour de France spectators, BIC will have a series of activities and events during the prestigious cycling event. It will also distribute more than 400 000 goodies all along the course as well as flyers, inviting people to discover the back-to-school “ECONOBIC” plan which has been put in place in shops. 

 

BIC is extending this partnership to stores (supermarkets and trade stores) by awarding BIC themed gifts between 1st May and 31st July (BIC/Tour de France mountain bikes, vintage jerseys from the former BIC cycling team, and Tour de France backpacks).


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