After expanding its range of ColorLok papers, global paper and packaging producer Mondi launched a campaign in January 2012 to 'bring the benefits of ColorLok Technology to life'.
ColorLok Technology is based on a class of paper additives that visibly enhance the print quality of inkjet documents. A specific chemical interaction between additives and the pigment holds the pigment on the paper surface while the rest of the ink penetrates deep into the paper, which Mondi says results in the crisp, vivid print quality.
“In smaller office and home environments, where most inkjet printing takes place, our papers treated with ColorLok Technology deliver richer, more vibrant image reproduction, sharp text and reduced ink smears because of the faster drying time. Customers are convinced when they see the difference between inkjet printing on papers with and without ColorLok Technology,” said Johannes Klumpp.
To emphasize these benefits - faster drying times, vivid colours, and bolder blacks – and the added value it brings to customers who use inkjet printers, Mondi gave away three trips.
The winners from Germany, Croatia and Hungary will explore the arid deserts of Morocco (Africa), the vivid colours of Barcelona (Spain), and the polar lights of Tromsø (Norway). In addition, Mondi gave away a total of 200 iTunes and Amazon vouchers.