Newell Rubbermaid has appointed Eduardo Senf to lead the company's Writing & Creative Expression global business unit. The company says the move is another step in driving its new "Growth Game Plan" strategy.

Eduardo Senf will lead Newell Rubbermaid's global writing portfolio of brands including Sharpie, Paper Mate, Expo and Prismacolor.

Most recently, as President of Newell Rubbermaid International, Senf returned the company's EMEA operations to profitability, was responsible for the successful implementation of a complex SAP deployment across the region and strengthened the company's Asia-Pacific platform.

Senf joined Newell Rubbermaid in 2004 as president of the company's Rubbermaid and Irwin businesses in Latin America and the Caribbean, where he led the region to achieve double-digit income growth. Before Newell Rubbermaid, Senf held marketing and operations roles at Mars Inc. and PepsiCo in Brazil.